“In the long run, where do you wanna be? Where do you wanna go to in the next five years? That are two different although related questions that you should consider.” – Associate Professor, College of Hospitality and Tourism Management, and Director of the Tourism Industry Data Analytics Lab (TIDAL) of Sejong University.

The first lecture on the Kinaray-a Kumperensiya 2024- HantiQuest: Latu sa Pananaliksik International Lecture Series with Dr. Seu Ki Lee from Sejong University, was a success.

With 385 onsite participants and 184 online participants from UA’s external campuses and its partner institution, Polytechnic University of the Philippines (PUP), Dr. Lee on his topic “Data-based Revenue Management: Theory and Principles” cited awe-inspiring practices and examples from his experiences in Korea, Japan, and United States.