Applying practical skills in marketing and sales management, the Bachelor of Science in Business Administration (BSBA) major in Marketing Management students and organizations from the College of Management and Governance (CMG) organized a Market Day, at the University of Antique Oval, from September 23-26, 2025.

Anchored on the theme: “Barrio Fiesta: Celebrating Culture, Showcasing Creativity in Commerce,” different booths were put up comprising hand-made products, food, drinks, games, and clothes and apparel, as part of their course requirements.

The 3-day activity serves as avenue for marketing students to be equipped with skills and creativity in crafting their own promotional strategies and managing customer relations through their own small-scale business.

Furthermore, student marketers are expected to submit a narrative report once the Market Day concludes.